African literature has always been seen to be elitist, instructional and academic to people outside literary circles. As Brittle Paper rightly notes, “past generations of African writers wanted literature to address the burden of colonialism and various social ills. Fiction was seen as a cultural textbook for life.”
But times are changing.
Literature, especially African literature, has evolved from an instructional model to that driven by tastes and interests; whimsy, rather than politics or knowledge. The current generation subscribes to want rather than need, and with attention spans getting shorter and shorter, we are embracing bite-sized forms of writing more and more. People say that reading culture is dying, but we do not believe that; Instead, we are becoming more aware that traditional approaches to fiction are waning. We belong to a more adventurous generation, a ‘woke’ generation, a generation that believes in telling stories for interest rather than for compulsion. We want to read things that excite us and stretch our imaginations.
At SynCity, we want to play our part in this evolution. Our approach is fun, non-linear, and non-formulaic for the most part, adaptive of the changing literary atmosphere. We just want to have fun reading stories that we love and talking about them comfortably.
SynCity started off initially as a regular multi-topic blog, but we embraced literature as our niche in February 2018. Same year, we gained the reputation as Nigeria’s fastest growing literary blog. Since then, we have forged strong partnerships with book clubs and publishers interested in pushing contemporary African literature, publishers like Cassava Press (UK), Parresia (NG) and Soo many Stories (UG), and officially covered important literary events like the Ake Arts and Book Festival, Lagos International poetry festival, Lagos Book Club Festival and The Assemblage
Our goal is to become the in-demand blog for information on the African literary scene. While our main focus is literature, we are also interested in how literature intersects with society, culture and other art forms. We run stories of the latest happenings, interviews, gossips, and gist about writers’ lifestyles. In essence, we want to create a safe space for literary enthusiasts to interact.
Africa to the world yo!